New Paradigms in the Shift to Publishing-as-a-Service

Duration: 1 hr 1 min
Publication Date: October 2024

About the session

In an era where digital transformation is reshaping industries, the publishing sector is evolving from traditional models to dynamic, service-oriented frameworks. This session explores publishing as a service from three perspectives: the evolving expectations of researchers, the adoption of B2C digital tools in open access environments, and the novel role of library publishers. We will discuss how insights from customer research can redefine what authors value, examine the adoption of traditional direct-to-consumer technologies in scholarly communication, and consider the motivations behind library-led publishing initiatives. Join us to understand how these elements enhance service delivery in the scholarly publishing landscape.

Collection

New Directions (2024)

Speakers

Associate Director of Publishing and Digital Scholarship, Associate Director of Publishing and Digital Scholarship

Corinne joined the publishing team at Virginia Tech in April 2017 and has been overseeing Virginia Tech Publishing since June 2023. She has a background in Information Science, Digital Humanities, and commercial e-textbook publishing. Corinne works with faculty and students to create digital publications utilizing a variety of tools and platforms.
Publishing Editor, RTI Press, RTI International
VP, Sales & Partnership Development, Wiley
Director, Customer Insights, AIP Publishing

Driven by innate curiosity and resolve to make a difference, Gwen focuses on bringing to life the experiences and needs of the researcher community – delivering insights that drive decisions to enhance the customer experience, create resonant communications, and spark product innovation. This attention to customer-centricity helps AIPP to empower and promote the success of physical sciences researchers around the globe. Gwen has spent more than two decades conducting insights initiatives across a variety of sectors. She has particular expertise in primary research around brand and communications development, foresight, and product innovation. Gwen has led insights workstreams internally at The Walt Disney Company, Honda, and Comcast, as well as consulted for a wide array of organizations, including Microsoft, Duracell, Boeing, American Public Transportation Association, University of Nevada, and Boys & Girls Clubs. Gwen has been buoyed by her prior work on social initiatives focused on supporting children and education, such as youth anti-bullying, anti-underage drinking, school levy funding, youth mentorship, and legal aid. Gwen graduated with a degree in Psychology from the University of Pennsylvania and is grateful to have co-authored a chapter in a founding text in the field of positive psychology: Flourishing: Positive Psychology and the Life Well-Lived, published by the American Psychological Association.